![]() Imagine the work one would deliver to a client whose testimonial is worth promoting on their website. THEY ARE NOT DYING TO EARN YOUR TESTIMONIAL YOU WILL ALWAYS BE THEIR SMALL ACCOUNTĮven if you manage to meet their minimum requirements, you are always treated as a small account, and they will not be as flexible as you would want a vendor to be when you are paying them so highly. Guess what? Now you are no longer working with the “BEST in the industry.” Oh, but look – your billing rate does not reflect that change. Hence, they will only engage mid-level or junior talent for your project. ![]() Its obvious that the best will have their best talent reserved for bigger clients than your startup. Their minimum was $200K and $150K respectively. I recently tried hiring the best UX and Content strategy company with a combined budget of $80K. If you do happen to consider the best in the industry for the task, you might be surprised at the minimum amount of project they undertake. So let’s take a closer look at the problems you face when you hire the best: BEST IS EXPENSIVE However, it’s not always in your favor to hire the best if you are a small business or a startup. However, hiring the best in the industry might not be in your best interest. There are industry leaders in all consulting fields. One might think to hire the best in the industry for the task at hand. Try to match it with your requirements to understand if the company truly specializes in the task. The website copy should tell you most of it. Understand the forte of a consulting company. For these reasons, during low times, they are forced to pick up projects which do not fall under their forte. Since the sales team has a target to attain, at times they take up projects even if the project does not fall into their sweet spots. Hence they are under constant pressure to generate sales. Though consulting companies are truly passionate about the things they claim, they have high expenses to retain the team they have. So when you choose a consulting firm, you want to understand who their rockstars are and see if they will be available for your project. These rockstars are easy to spot from the company blogs and who shows up in the new client meetings. The rest of the team is a compromise they had to make to scale up the team in lieu of large business that comes in. The fact is that every consulting company only has only a handful of rockstars with them. A HANDFUL OF ROCKSTARSĮvery consulting company boasts of having a great team. In either case, you don’t want to work with any of them. And, if the frequency of these superlative terms is very high, you want to evaluate if the company is truly a business leader or is only making false claims. As a smart evaluator, you must learn to ignore the superlative terms used by the people vying for your business. ![]() ![]() ![]() However, most consulting companies claim to be the industry's best on their website and sales pitch. IGNORE THE SUPERLATIVE TERM, BESTīest is a superlative word. So let’s get those dirty secrets out and give you pointers on choosing the firm that best fits your needs. I might be shooting my own foot with this article, but nevertheless, it will be in the favor of customers, and hence, us consulting companies eventually. That gives me the authority to write about this topic. We’re a consulting company ourselves and have seen what goes on here. If you understand the dirty secrets of the consulting world, it can work in your favor and help you chose the right company for the tasks you want to outsource. But you certainly fear doing that to the wrong company. Everyone understands that they should outsource something to the experts in the world. ![]()
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